China-Australia economic and trade situation continues to improve

*China and Australia are natural partners with unique resource endowments, highly complementary economic structures and huge potential for cooperation.

*China remains Australia’s top trading partner, export market and source of imports for 15 consecutive years.

*Total China-Australia trade hits record high of over A$300 billion in 2023, up 8.2 % year-on-year.

*In May this year, Chinese Premier Li Qiang’s annual meeting with Australian Prime Minister Albanese reached a series of economic and trade cooperation outcomes, heralding the steady development of bilateral economic and trade cooperation.

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“China-Australia

The World Trade Centre is located in Melbourne’s CBD on the banks of the Yarra River, across from the Melbourne Convention and Exhibition Center. Access corridor linking Southbank and Docklands. Historic business location with excellent opportunities for companies seeking to grow in China-Australia trade activities.

  • Strategic cooperation platform: Promoting networking, cooperation and participation in mutually beneficial trade activities
  • Business ecosystem: covering government agencies, industry associations, supply chain, professional service providers, customers, potential investors
  • Professional service support: from company establishment, product import and export procedures, warehousing and logistics, product display, promotion and marketing to legal regulatory compliance, assisting companies to cope with/deal with the complexity of international trade affairs
  • Diversified networking opportunities: facilitate networking between companies and potential partners, customers, industry associations, government agencies and investors

Tailor-made services and one-stop solutions

One-stop service halls with connectivity and collaboration for easy cross-border trading.

〇 Regulatory Process Optimization
Streamlining the Process of Doing Trade in Australia

〇 Chinese investment docking
multilingual professionals provide services, communication and business operations unimpeded

〇 Assisting with cultural adaptation
providing training and support in Australian business culture, bridging cultural and language differences

〇 Chinese enterprise background
strong shareholders, professional management and operation, meticulous service concepts, escort for trading enterprises.

Businesses that have successfully sailed to Australia/Melbourne:

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Appliance Industry

▪ Haier
Overseas revenues in the Australian market have grown five-fold in the past four years, and its offshore business gross margin reached 25% in 2019.

▪ Bear Electric
Guangdong Bear Electric Co. Ltd. saw overseas orders grow by more than 180 percent year-on-year in the first nine months, and its products, including meat grinders, egg beaters and humidifiers, performed well in the Australian market. Its sales revenue rose about 25 percent year-on-year.

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Clothing industry

▪ Shein

A Chinese online fast-fashion retailer with significant success in the Australian market. total revenue of $32.5 billion in 2023, up 43%from $22.7 billion in 2022

Modern hotel lobby with hallway or office lounge room. Interior with wood paneling, leather sofa and chairs, round metallic tables and floor lamp. Downtown workspace design concept

Furniture industry

▪ Guangdong Zhongheng United Furniture Industry Co., Ltd.

A major exporter of sofas and home furniture. Its products are exported to countries including Australia, with an annual export value of 30 to 40 million dollars.

▪  Foshan Sunsgoods Furniture Co., Ltd

Products include leather sofas, fabric sofas, massage chairs, etc., with an annual export value of more than 9 million dollars, 90% of which are exported to Australia, Europe and other places.

NEWLY ACTIVATED TERRACES WITH STUNNING YARRA RIVER SHOTS

  • World Trade Centre Melbourne ‘s horizontal terraces will allow an opportunity to create places for people to connect and unwind.
  • These terraces maximise the building’s spectacular views across the river and create unique environments for people to work, meet, or relax.

EXCLUSIVE AMENITIES

As the sole waterfront office building in Melbourne’s CBD, this property features a 1,000-meter river walkway. Enhance your work-life balance with amenities including an on-site kindergarten and secure parking. The facility is also equipped with end of trip facilities, allowing you to begin your day refreshed and energized.

TRANSPORT HUB

Situated within Melbourne's Free Tram Zone, the World Trade Centre Melbourne offers convenient transportation access at any time of day.

It is within walking distance of both Docklands and Southbank, key areas in Melbourne's planned development, and a brief stroll to the central CBD.

Additionally, it is conveniently located near Southern Cross and Flinders Street train stations, providing easy to major road arterials and connections to the airport and various parts of Melbourne.

BUSINESS FACILITIES

World Trade Center Melbourne provides all the amenities typically associated with a centrally located commercial office building. However, what distinguishes the WTC is that leasing space here grants you access to a suite of services designed to facilitate trade between China and Australia. These services include, but are not limited to, business and marketing support, networking events, and valuable connections to the Chinese market, among other benefits.

EXCELLENT RETAIL OFFERING

The ground-floor retail tenancies at World Trade Centre Melbourne offer unparalleled convenience for employees. With a variety of options for morning coffee, casual takeout lunches, and waterfront dining, everything you need is readily accessible right at your doorstep.

ENTERPRISES

CHINA-AUSTRALIA BUSINESS HUB