*China and Australia are natural partners with unique resource endowments, highly complementary economic structures and huge potential for cooperation.
*China remains Australia’s top trading partner, export market and source of imports for 15 consecutive years.
*Total China-Australia trade hits record high of over A$300 billion in 2023, up 8.2 % year-on-year.
*In May this year, Chinese Premier Li Qiang’s annual meeting with Australian Prime Minister Albanese reached a series of economic and trade cooperation outcomes, heralding the steady development of bilateral economic and trade cooperation.
The World Trade Centre is located in Melbourne’s CBD on the banks of the Yarra River, across from the Melbourne Convention and Exhibition Center. Access corridor linking Southbank and Docklands. Historic business location with excellent opportunities for companies seeking to grow in China-Australia trade activities.

One-stop service halls with connectivity and collaboration for easy cross-border trading.
〇 Regulatory Process Optimization
Streamlining the Process of Doing Trade in Australia
〇 Chinese investment docking
multilingual professionals provide services, communication and business operations unimpeded
〇 Assisting with cultural adaptation
providing training and support in Australian business culture, bridging cultural and language differences
〇 Chinese enterprise background
strong shareholders, professional management and operation, meticulous service concepts, escort for trading enterprises.
▪ Haier
Overseas revenues in the Australian market have grown five-fold in the past four years, and its offshore business gross margin reached 25% in 2019.
▪ Bear Electric
Guangdong Bear Electric Co. Ltd. saw overseas orders grow by more than 180 percent year-on-year in the first nine months, and its products, including meat grinders, egg beaters and humidifiers, performed well in the Australian market. Its sales revenue rose about 25 percent year-on-year.
▪ Shein
A Chinese online fast-fashion retailer with significant success in the Australian market. total revenue of $32.5 billion in 2023, up 43%from $22.7 billion in 2022
▪ Guangdong Zhongheng United Furniture Industry Co., Ltd.
A major exporter of sofas and home furniture. Its products are exported to countries including Australia, with an annual export value of 30 to 40 million dollars.
▪ Foshan Sunsgoods Furniture Co., Ltd
Products include leather sofas, fabric sofas, massage chairs, etc., with an annual export value of more than 9 million dollars, 90% of which are exported to Australia, Europe and other places.
As the sole waterfront office building in Melbourne’s CBD, this property features a 1,000-meter river walkway. Enhance your work-life balance with amenities including an on-site kindergarten and secure parking. The facility is also equipped with end of trip facilities, allowing you to begin your day refreshed and energized.
Situated within Melbourne's
Free Tram Zone, the World Trade
Centre Melbourne offers
convenient transportation access
at any time of day.
It is within walking distance of
both Docklands and Southbank,
key areas in Melbourne's planned
development, and a brief stroll
to the central CBD.
Additionally,
it is conveniently located near
Southern Cross and Flinders
Street train stations, providing
easy to major road arterials and
connections to the airport and
various parts of Melbourne.
World Trade Center Melbourne provides all the amenities typically associated with a centrally located commercial office building. However, what distinguishes the WTC is that leasing space here grants you access to a suite of services designed to facilitate trade between China and Australia. These services include, but are not limited to, business and marketing support, networking events, and valuable connections to the Chinese market, among other benefits.
The ground-floor retail tenancies at World Trade Centre Melbourne offer unparalleled convenience for employees. With a variety of options for morning coffee, casual takeout lunches, and waterfront dining, everything you need is readily accessible right at your doorstep.